In the last article, I talked about reading reviews of contractors on the internet. In part 2, I want to talk about the importance of writing reviews, good and bad ones.

This article started out today with a post on Facebook from a friend of mine that got taken for a ride by a large and well known garage builder in the Chicagoland area. Unfortunately her story is all too familiar. I won’t bother you with the troubles she had, but what she did about them.

After having numerous problems with the contractor, and getting nowhere, she did what most people would do. She wrote a bad review about the contractor on one of the many sites they post themselves on. Today, she received a threatening letter from the contractor’s attorney telling her to remove the post or she would be sued. I was livid when I read her post.  I told her to leave it.

Unfortunately, there are a lot of unscrupulous contractors in this world, and there always will be. But we have gotten better at identifying them. Reviews on the internet are just on way to do so. My friend has every right, no, DUTY to write a review, and so do you. Here’s why they are important.

From a contractor stand point, I want people to read what a good job I’ve done for my customers. Now having said that, What if I get a bad review? Well no one wants a bad review under their company heading, but if I had taken care of my customer, I wouldn’t have one in the first place. If I’m going to post myself on an internet site that takes reviews, I had better be prepared for the consequences. Bad reviews are just as important to the consumer as they are for the contractor. Now bad reviews don’t necessarily mean the contractor is a bad one, it simply means they have a dissatisfied customer.  No contractor is perfect. I’ve made mistakes in my business, but it’s what the contractor does to correct the problem that makes the difference.

Now here is some advice if you are going to write an unfavorable review on someone. Assuming you have tried every means available to let the contractor resolve the problem.

  • Keep a clear head when you write it. You don’t want to come off as a crazy person, or a complainer. Keep your review factual and to the point.
  • Keep it professional. Remember, you want the person reading the review to look at it objectively, but also want them to understand what really happened. Reviews written in anger don’t carry as much weight as one’s written with a calm head.
  • Write down what you would have liked the company to do to correct the problem. Sometimes conflict can be solved when the two parties step back and cool off.

Don’t be intimidated by threatening letters from attorneys. If you’ve kept your review professional, and haven’t slandered the contractor you’re writing about, you’ve done nothing wrong. Big companies that have the money to advertise on the television have deep pockets. They have attorneys on retainer to send letters to scare you. Don’t fold, you’re doing the right thing.

Remember, writing a review helps a good contractor see flaws he may not be aware of. More importantly, it helps future consumers avoid problems with the bad companies. It’s your right, so write!

Now on to the brighter side of reviews. Don’t forget to write the good ones. They are every bit as important as the bad ones. Good reviews do help consumers make important decisions. Pay it forward and help the next person out. More importantly, help the contractor out that just did great work for you.  Our best form of advertising is referrals. Contractors spend a large amount of money to get their names out there. But our best customers come from referrals, and good reviews. Imagine if you were a contractor. Wouldn’t it be nice to have one of your customers write a rave review about you? Now when writing a good review, go crazy, show your excitement. People want to read glowing reviews. No one will think you’re crazy, they’ll just think you’re one very happy customer.

I hope I have answered some of the questions you might have, but if not, feel free to call us at 630-776-6326 , visit our Facebook page, or check out our website

Thanks again for visiting the Airborne Professionals Blog.